Brandspank

We help our clients to achieve success in various ways. Where we start depends on your specific situation and the brand’s areas of opportunity – which we’ll assess together.If you don’t know where you’re going, any road will get you there. And unfortunately, far too many organizations inadvertently take the wrong path by simply following what other brands are doing, whether it’s in alignment with their own values or not. The successful brands, however, understand where they want to go and they use some form of a branding blueprint as a ‘North Star’ to guide them. We call ours the Brand Platfo

If you aren’t investing in customer service, you’re omitting (possibly) the most influential piece of your brand’s story – because Customer Service Is Branding. A brand isn’t a logo, catchphrase or a jingle… though they are part of the mix. Rather, a brand, in its simplest definition, is the expectation that a customer has upon hearing your company name or seeing your logo. And expectations are, most often, formed by experiences. As we move into the new era of retail, we need to return to a mindset and a time when the sales associate was a valued, relevant part of a brand. Without customer se